Sherwin-Williams Product Finishes  announced AcromaPro™ as the new name of its industrial wood finishing brand available exclusively through its North American distributor network. The line of coatings for the furniture, kitchen and bath, millwork and specialty markets carries on the 140-year Becker Acroma tradition.

“While the brand name has changed, the formulas for and outstanding quality of AcromaPro products remain the same,” said Mike McCally, director of strategic sales. “AcromaPro products are designed to exceed wood finishers’ expectations, and we promise to continue to deliver the latest innovations to enhance product performance – just as we’ve done with products like Matador and Bernyl.”

Blending European technology with a forward-looking focus on product development, AcromaPro’s exceptional quality coatings enhance the aesthetics, durability and appeal of finished wood products. Proven European-inspired technology addresses woodworkers’ finishing needs through a full range of coatings, including industry-leading waterborne solutions, a dedication to offering a full range of UV coatings and unique lacquers and varnishes. The brand also delivers unmatched knowledge to customers to simplify day-to-day operations and address the ever-changing technology and regulatory landscape.

AcromaPro is sold through a network of authorized coatings distributors across the U.S. and Canada. Visit AcromaPro at IWF Booth #1847. For more information about AcromaPro, visit www.acromapro.com or email [email protected].